Gotham Bolsters Digital Production with New Hires

By Kiran Aditham 

IPG-owned agency Gotham welcomed Fabien Pichler (left) as its new executive interactive producer. Pichler will oversee all in-house and outsourced digital and interactive production for Gotham clients like Best Western and Maybelline while reporting to head of content Letitia Jacobs.

Prior to Gotham, Pichler not only spent two years at Lowe Worldwide and headed up their digital department as VP, senior producer of interactive/integrated media, but he most recently held freelance consultant posts at Digitas, BBDO, Dentsu and BBH (the last of which earned him acclaim for his work on Axe Hair). Also signing on with Gotham is Steve McGinnis (right), Pichler’s first strategic hire and a Digital Kitchen alum who will focus on banner and design work for select Gotham clients.

More: “IPG’s Gotham Wins Best Western