Google Creative Lab Director Matt Wade Joins Moving Brands as Global Principal, Experiential Design

By Erik Oster 

Matt Wade has returned to global creative company Moving Brands to lead its experiential design offering as global principal.

Based in New York, Wade will be responsible for leading Moving Brands “Interactive Spaces,” emerging tech and prototyping efforts.

Wade has served as director for Google Creative Lab since May 2016. He previously served as a design director at Moving Brands for over four years, beginning in 2004. In 2008 he left to co-found a research and design studio with Kevin Palmer called Kin, where he served as creative director and worked with clients including YouTube, Nike and Microsoft before leaving to join Google Creative Lab in 2016.

“Coming back to Moving Brands was easy because we share a language—a shorthand for the way we design. Plus, there are so many new areas the company is exploring and creating real impact with their clients. I’m excited to be leading some of those initiatives,” Wade said in a statement. “I’m really looking forward to working with our clients closely to add true value, and to explore how emerging technology can complement or even disrupt how they connect with their audiences.”

“We’re delighted to welcome Matt back to Moving Brands. His work, experience and approach is second to none,” added Moving Brands CEO Mat Heinl. “Moving Brands has always worked with our clients at the bleeding edge of creativity in business. We’re excited to be bringing the power of experimental design as well as branding and product design to our partners in 2018.”