Google Chromebooks Names Arts & Letters as Lead Creative Agency

By Erik Oster 

Google Chromebooks has appointed Arts & Letters, the Richmond, Virginia agency founded by executive creative director Charles Hodges and veterans of The Martin Agency, W+K, and VCU Brandcenter alumni last November, as its agency its lead creative agency without a review.

“We’re beyond thrilled about this relationship and particularly love that Chromebooks is a challenger brand redefining an entire category,” Hodges said in a statement. “As an independent creative company attempting to chart our own course, the partnership feels perfect on every level.”

Arts & Letters has partnered with Google Creative Lab since its launch on a variety of projects, including a holiday campaign for Chromebooks (see below).

As lead creative agency, Arts & Letters will be tasked with handling all creative and strategic marketing for Google’s Chromebook brand, working with Chromebook’s other agency partners to integrate its messaging across platforms, while continuing to serve as a creative partner to Google Creative Labs.

“Arts & Letters understands our brand, our business and our infrastructure,” Google global brand director Aude Gandon said in a statement. “They’ve already proven themselves a seamless and agile creative partner, and they were the perfect choice to entrust with our marketing efforts as we move towards raising the bar of creative excellence across all of our brands.”