Goodby, Silverstein to Receive CLIO’s Lifetime Achievement Award

By Kiran Aditham 

Fresh off their “Agency of the Decade” nod from Adweek, agency namesakes Jeff Goodby and Rich Silverstein will next receive the CLIO’s Lifetime Achievement Award at this year’s event.

Their relationship initially began when Hal Riney paired them together at his San Fran agency (now Publicis Hal Riney) on a campaign for its hometown baseball team, which eventually garnered the duo their first CLIO. Says Silverstein in a statement, “It was for the Oakland A’s ‘Billy Ball’ campaign and it was the most meaningful award we’ve ever won.” A few years later in 1983, Goodby and Silverstein struck out on their own and the rest is history.

Goodby, who told Inc. in 2004 that he got into advertising “because I couldn’t find a job [in] a newspaper”, said this of his partner when the latter was inducted into the 2001-2002 ADC Hall of Fame. “Rich Silverstein has been my partner in every good decision I’ve ever made in my whole professional life. Every one…Whatever cool things have happened to me would never have happened without him.”

The co-chairmen/creative directors of Omnicom-owned Goodby, Silverstein & Partners follow in the footsteps of last year’s CLIO’s Lifetime Award winner and fellow agency namesake, Dan Wieden.

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