Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on the success of that spot, the agency has put together another NBA Christmas carol for hoops fans, this time taking on the ubiquitous Christmas song known variously as “Jingle Bells” and “One-Horse Open Sleigh.”
The spot, “Jingle Hoops,” (the folks over at Goodby are undoubtedly referring to it as “Jingle Balls”) features five of today’s biggest NBA stars — Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James — wearing Special Edition Christmas Day Uniforms and shooting hoops rigged with jingle bells, to a certain famous Christmas tune. Since the song normally ends with a shout of “Hey,” they had LeBron finish things out with an enthusiastic dunk. It’s a simple idea, well executed (personally I think they did a better job than with “Carol of the Bells” last year), that I imagine most NBA fans can appreciate.
Personally, I think it’s a bit early for Christmas/holiday stuff (Can we please wait until Thanksgiving?), but that’s a losing argument since the entire world has decided that November 1st (and sometimes earlier) is the proper time to start the winter holiday onslaught. Given that, the song choice is kind of appropriate, since “One-Horse Open Sleigh” was originally composed for Thanksgiving.
The Special Edition Christmas Day Uniforms are part of the Adidas Winter Court collection and will be worn by NBA players exclusively during Christmas Day games. Interested parties can purchase the uniforms online at the NBA store. Credits after the jump.Credits:
AGENCY: Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Associate Creative Director/Copywriter: Rus Chao
Associate Creative Director/Art Director: Kevin Koller
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Director: Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
PRODUCTION COMPANY: O Positive
Director: Jonathan Klein
Executive Producer: Ralph Laucella
Line Producer: Angie Revell
Director of Photography: Eric Steelberg
EDITORIAL: Final Cut
Editor: Matt Murphy
Assistant Editors: Tara Wall and Nate Connella
Producer: Suzy Ramirez
Executive Producer: Saima Awan
VISUAL EFFECTS: Moving Picture Company
VFX Supervisor / 2D Lead: Jake Montgomery
Nuke: Brendan Smith
Nuke: Will Voss
Shoot Supervisor: Eric Pascarelli
Design/Animation: Casey McIntyre
Senior Producer: Juliet Tierney
EP: Asher Edwards
TITLE GRAPHICS: eLevel
Creative Director: Brady Baltezore
2D Artist: Chris Carmichael
SOUND DESIGN: Barking Owl
Creative Director: Kelly Bayett
Sound Designer: Michael Anastasi
Producer: Whitney Fromholtz
MIX: Barking Owl
Audio Engineer: Brock Babcock