Anders Gustafsson, formerly of CP+B Europe, is headed stateside to take on the title of creative director at GS&P. Agency namesake/co-chairman Jeff Goodby predicts in the announce that Gustafsson will “singlehandedly expand our commitment to the very widest ranging digital and traditional experiences.”
After joining creative agency Daddy in 2006, which was later acquired and CP+B, Gustafsson’s creative work for clients including Carlsberg, Red Bull, Heinz, Volkswagen and others won the shop some industry kudos including Clios and Cannes Lions. Eleven years into his advertising career, Gustafsson says in a statement that he’s “downright psyched” to be joining Goodby’s team, adding, “I’m leaving the best job in Europe for the best job in America!” Judging by our agency poll from July, maybe the man is right.
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