SapientNitro’s been busy it seems as of late (and no, we’re not on their payroll like some of you suspect). The agency’s announced that it’s added Jake Benjamin as a new creative director in its New York office.
The Colorado native, who’s spent about a dozen years in the industry, most recently served as senior copywriter at Goodby, where he perhaps most notably took part in the Titanium-winning “Assurance” campaign for Hyundai. At SapientNitro, Benjamin will report directly to Kathy Delaney, head of creative for North America.
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