Goodby Alum Takes CD Post at SapientNitro

By Kiran Aditham 

SapientNitro’s been busy it seems as of late (and no, we’re not on their payroll like some of you suspect). The agency’s announced that it’s added Jake Benjamin as a new creative director in its New York office.

The Colorado native, who’s spent about a dozen years in the industry, most recently served as senior copywriter at Goodby, where he perhaps most notably took part in the Titanium-winning “Assurance” campaign for Hyundai. At SapientNitro, Benjamin will report directly to Kathy Delaney, head of creative for North America.

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