GM and Chrysler are currently chatting merger. Both the No. 1 and No. 3 American automakers are desperately trying to shore up cash and cut costs. If it happens, aren’t you going to be a wee bit sad? It’s the end of an era, but perhaps it won’t happen. These are reportedly “very early” stage talks, while analysts scream that “two wrongs, don’t make a right.”
Chrysler is currently using a few entities to handle its brands: Jeep, belongs to San Francisco agency Cutwater. The shop also uses BBDO Detroit, which has already seen its share of cutbacks due to Chrysler’s financial woes. So, if GM merges into Chrysler and everyone is looking to save some serious bread, which of Chrysler’s agencies will get the axe?
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