Creative agency Glow has hired Ellie Lloyd as executive creative director, overseeing the agency’s roster of brand and entertainment clients and leading the agency’s creative department.
Glow, which was named to Adweek’s Fastest Growing Agencies list, builds campaigns for entertainment properties, including WarnerMedia, Paramount, Spotify, Universal, TBS and Showtime. It recently worked on I Can’t Believe It’s Not Butter’s “Notflix” social comedy series.
Lloyd previously served as global creative manager at Netflix, working on originals projects including documentaries, unscripted, comedy, kids and family content. She created campaigns and helped build audiences, increasing social followings for the company. Lloyd’s creative efforts included work for The Chilling Adventures of Sabrina, Don’t F**k With Cats, The Goop Lab, The Circle, Rolling Thunder Revue: A Bob Dylan Story by Martin Scorsese and Tall Girl.
Lloyd also has extensive agency experience, with creative roles at Cashmere, 72andSunny, Olson, Exposure, 3AM and Eclipse. During her time at Cashmere, Lloyd was recognized for growing the agency’s DEI program and integrating it across the agency’s clients. While at Eclipse, Lloyd pioneered social-first campaigns for iconic film franchises, Star Wars and Marvel. There she led the team that brought Star Wars’ first female Jedi to audiences with the creation of a new social media holiday, “Rey Day,” that empowered young female fans and became a trending topic.
“Ellie’s experience building impactful creative for the most well-known entertainment brands in the industry makes her an unstoppable force and an excellent addition to the team,” said Howie Kleinberg, president at Glow, in a statement.
“I’m passionate about what we do in this industry because we have the opportunity to influence culture,” said Lloyd in a statement. “I always push my teams to make work that touches on the humanity that connects us all and that makes audiences feel really something—and hopefully see themselves reflected in the work.”
In addition to her ecd role, Lloyd will co-chair Glow’s DEI committee with CFO Nicole Florit, with plans to expand the agency’s efforts.