IPG’s dedicated Chevrolet agency Commonwealth//McCann has parted ways with its second executive creative director in less than a year.
Tim Teergarden spent almost four years with the Detroit agency before he was let go last week, according to our sources. A CW spokesperson confirmed this morning that he is no longer employed there.
Teegarden’s departure follows that of fellow global ECD Rick Dennis, who left last August to become Facebook’s latest industry hire. He is currently a “creative strategist” working for Zuck in the Detroit area and presumably partnering with both agencies and clients to help both make better use of Facebook’s platform. (Compare his experience to that of Andrew Keller, who holds the global creative director title.)
Both Dennis and Teegarden, who previously joined GS&P’s former Detroit office together in 2010, were promoted to the ECD role last January in what CW//McCann called an expansion of its creative department. At the time, the agency said that “Chevrolet’s dynamic global business brings many opportunities for change and growth” and promoted Matt Canzano from the EVP/ECD role to fill the newly created position of EVP/deputy global chief creative officer.
Teegarden previously held senior leadership positions in the creative departments of BBDO Detroit, FCB, Doner and Y&R; he has a long history working on auto accounts as an art director.
The Commonwealth spokesperson declined to provide further information on Teegarden’s departure, so we do not at this time know why it occurred or whether the agency plans to hire replacements for its former executives.
Canzano remains the creative leader of the Commonwealth//McCann organization reporting to chairman Linus Karlsson. Its Detroit office appears to employ no ECDs at this time.