Just in case you haven’t been clued in on the tahini tip, the sesame-based paste works quite well in your favorite Mediterranean meals. It can even serve as an alternative to salsa.
Now, thanks to Israeli food and beverage brand Strauss Group and its subsidiary Achla, the market has blessed us with more condimentary version of tahini that aims to add a little oomph to even the most mundane of leftovers.
With the aid of operatic stylings and slow-motion, black & white cinema techniques, BBR Saatchi & Saatchi Tel Aviv tries to make the process of gorging on frozen food epic in a matter of 30 seconds.
Our appetites have, at the very least, increased.
Agency: BBR Saatchi & Saatchi /Tel Aviv
Client: Achla, Strauss Group
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
VP Creative Director: Amir Ariely
Creative Director: Sharon Refael
Copywriter: Eran (Shushu) Spanier
Art Director: Aia Bechor Kujnitzky
VP Group Account Head: Hagai Leeran
Account Supervisor: Lee Bryn
Account executive: Tom Dvir
VP Production & Content: Dorit Gvili
Agency Producer: Bosmat Marmarely
VP Strategic Planning: Shai Nissenboim
Planner: Lora Goichman
Director: Oded Bin Nun
Production Company: Yesh
Production house: Broadcast
Composer: Yonatan Cnaan
Opera Singer: Guy Mannheim
CEO Strauss Fresh Foods: Eli Itzkin