Give Your Leftovers a Little Love with Tahini Sauce

By Kiran Aditham 

Just in case you haven’t been clued in on the tahini tip, the sesame-based paste works quite well in your favorite Mediterranean meals. It can even serve as an alternative to salsa.

Now, thanks to Israeli food and beverage brand Strauss Group and its subsidiary Achla, the market has blessed us with more condimentary version of tahini that aims to add a little oomph to even the most mundane of leftovers.

With the aid of operatic stylings and slow-motion, black & white cinema techniques, BBR Saatchi & Saatchi Tel Aviv tries to make the process of gorging on frozen food epic in a matter of 30 seconds.

Our appetites have, at the very least, increased.


Agency: BBR Saatchi & Saatchi /Tel Aviv

Client: Achla, Strauss Group

CEO: Yossi Lubaton

Chief Creative Officer: Nadav Pressman

VP Creative Director: Amir Ariely

Creative Director: Sharon Refael

Copywriter: Eran (Shushu) Spanier

Art Director: Aia Bechor Kujnitzky

VP Group Account Head: Hagai Leeran

Account Supervisor: Lee Bryn

Account executive: Tom Dvir

VP Production & Content: Dorit Gvili

Agency Producer: Bosmat Marmarely

VP Strategic Planning: Shai Nissenboim

Planner: Lora Goichman

Director: Oded Bin Nun

Production Company: Yesh

Production house: Broadcast

Composer: Yonatan Cnaan

Opera Singer: Guy Mannheim

CEO Strauss Fresh Foods: Eli Itzkin