With sexual innuendo as skimpy as the :60 ad itself, UK-based Adam & Eve/DDB helps travel site LastMinute.com set the mood ahead of Valentine’s Day by showcasing the “sexy delights of Europe.”
No, we’re not talking about a romantic stroll along the Champs Elysees or a trip through the canals of Venice…it’s more a variety of real-life images illustrating the saucier side of life across the pond.
No cheeky stone is left unturned in this nicely edited, quickly-paced online film, which promotes a “sexy” multimedia campaign that also includes the #LustMinute hashtag, press, CRM, direct marketing work and online components on the Lastminute.com site.
Client: LastMinute.com
Campaign:: Sexy Delights of Europe
Agency: adam&eveddb.com
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Directors: Frank Ginger & Shay Reading
Copywriter: Frances Leach
Art director: Christopher Bowsher
Planner: Dom Boyd
Media Agency: Manning Gottlieb OMD
Production Company: cain&abel
Director: Robert Smith