Gerry Graf’s Slap Global Brings on Lyndsey Corona as Partner and President

By Kyle O'Brien 

Knickerbocker Slap Global will bring on Lyndsey Corona as partner and president to build on the momentum of Slap Global in the North American market. The agency was founded by Gerry Graf and Maxi Itzkoff in late 2020—and the New York office will now be led by Graf and Corona.

Most recently Corona was president of Forsman & Bodenfors, where she helped bring in multiple new clients and recharged existing relationships. Before that, she served as chief growth officer at McCann North America, where she was part of the executive team that transformed the agency, spearheading the launch of multiple new practices that helped modernize the agency and fuel growth. At McCann she became known for her ability to land new business.

Prior to McCann, Corona held positions at The&Partnership, JWT and TBWA\Chiat\Day. She has worked with brands including Jameson, Kahlua, McDonald’s, PUMA, Microsoft and Xbox—and is known for her ability to grow and shape the agencies, brands and teams she’s worked within.


“Ha, Ha, Ha, Ha, Ha, Ha, Ha! To everyone else who tried to hire Lyndsey,” said Graf in a statement.

Since its founding, Slap Global has been named Independent Agency of the Year at the Effies (LATAM) and worked with blue chip clients around the world, including PepsiCo, Samsung, Pernod Ricard and Fox Sports. It builds on the creative reputation Graf built with his previous agency, Barton F. Graf, which closed its doors at the end of 2019.

“I’ve admired Gerry’s work my entire career. Since our first conversation about Slap, I was intrigued by his vision to rewrite the rules on how we use creativity to solve problems and fuel growth,” said Corona in a statement. “Gerry is one of the most talented creative minds of our time, his work has shaped culture and built multi-billion-dollar brands. I’m incredibly excited to be teaming up with him to continue the momentum at Slap Global.”

Corona comes to Slap Global as they prepare for growth in North America. In the near term, she will be focused on building relationships, new business and expanding the team and operations in New York.