The April 15 tax deadline looms once again, so as a friendly reminder, Minneapolis-based Fallon launched a new campaign for H&R Block that aims to light a tiny fire under the stragglers out there.
How better to remind late filers than to employ the services of Captain Sulu/Howard Stern vet/social media maven George Takei, whose trademark baritone lends an air of refinement and wit to something as dull as the tax code?
Takei stars in a total of five spots, which not only live on YouTube but also on his own social channels including Facebook (nearly 700,000 views and counting).
The usual bow tie-sporting H&R Block pitchman plays the foil to Takei’s shenanigans, whether he’s tanning while dropping science (above) or determining when someone actually turns 70.5 years old (below).
At this point, we’d rather just have Takei do our taxes for us — and despite the deadpan goings-on, the campaign probably won’t make anyone dread Tax Day any less.
Chief Creative Officer: Jeff Kling
Creative Director: Patrick Figueroa
Art Director: Phil Jones
Copywriter: Charlie Kuhn
Chief Production Officer: Charles Wolford
Senior Producer: Erin Simle
Assistant Producer: Alexis Jones
Business Manager: Mona Morris
Group Account Director: Marc Mason
Account Director: Anna Kelly
Account Supervisor: Liz O’Reilly
Production: Supply & Demand
Head of Production: Jeff Scruton
Director: Matt Lenski
Producer: Ely Siler
DP: Rob Witt
Editor: Ryan Philippi
Producer: Matt Nelson
Post-Production: Pixel Farm
Designer: Jeff Stevens
Colorist: Dave Sweet
Lead VFX Artist: Kurt Angel
Audio Designer & Mixer: Ken Chastain
Executive Producer: Tammy Kimbler