Geometry Global Names Marta LaRock as CSO, North America

By Erik Oster 

WPP’s Geometry Global named Marta LaRock as chief strategy officer for North America. She replaces Eric Pakurar, the first to hold the position for Geometry Global, who is moving on from the role to launch his own consulting business. 

Pakurar arrived in the position back in June of 2013, following nearly three years as executive director, head of strategy for G2 USA. Before that he spent almost five years with Naked Communications, including nine months as head of strategy. He arrived at Naked Communications following eight years with DDB New York, during which time he rose from media planner to brand planning director.

LaRock assumes the role following over two years as global team leader for WPP, overseeing all WPP services on the Royal Caribbean Cruises account and leading strategy efforts for JWT. Prior to that she spent a year and a half as chief strategy officer, New York for mcgarrybowen, following nearly three years as senior partner, worldwide planning director at Ogilvy & Mather. That followed nearly three years as executive vice president, director of idea planning at TracyLocke and five years as executive vice president, director of brand planning at Publicis. She also spent eleven years with Y&R, serving as managing partner, director of brand planning before leaving for D’Arcy in 2000.

“Geometry is determined to make shopper marketing sexy by bringing the outside world in- culture and human truth right into the retail environment to entice consumers, bond with them and seal the deal,” LaRock said in a statement. 

LaRock’s appointment follows the hire of Ryan Lincks to replace the departing Brent Shedd as general manager in June. Back in February, executive vice president, executive creative director Tom Wilson left Geometry Global and was replaced by Heidi Schoeneck. That same month, Heineken dropped the agency as its U.S. retail and shopper marketing AOR, sending the account to Omnicom’s TracyLocke.

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