General Mills Adds 72andSunny, Fallon to Roster

By Erik Oster 

Two months after appointing W+K as lead creative agency for its Yoplait brand (which shortly followed the appointment of Ann Simonds as chief marketing officer), General Mills has added two more agencies to its roster, appointing 72andSunny as lead creative agency for Totino’s and Fallon for Old El Paso. AdAge reports that General Mills spent approximately $28 million on Totino’s and $18 million on Old El Paso in 2014.

Michael Fanuele, a former chief strategy officer at Fallon who joined General Mills last year as chief creative officer, told Adage, “America loves Old El Paso, and Fallon will help us stoke that passion. They know how to cultivate powerful relationships between people and brands.” He cited Totino’s as one of General Mills fastest growing brands and added that 72andSunny’s “experience building brands with pop-culture power is a perfect fit for Totino’s.”

Fanuele also told the publication that McCann Erickson and Saatchi & Saatchi remain General Mills’ main creative agencies, with no further changes to their assignments, or further roster additions for General Mills, on the horizon.

For Fallon, the news follows being named agency of record for the Big Ten Network last month, while 72andSunny has won work on AXE and Adidas Sport since the beginning of the year.

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