GE Spreads ‘Ecomagination’ Message via iAd

By Michael Musco 

BBDO wasn’t satisfied with just a Youtube page to plug GE’s “Ecomagination” effort. It’s been done to death lately so the agency decided to go with an iAd, which once loaded, invites users to explore a world where they can shake, swipe and spin to discover how GE is working to “help us live in perfect harmony” (wasn’t that a lyric from a Coke commercial?).

There are four interactive experiences for you to play around with: Watt Station, making energy from waste, clean water and wind for clean energy- each highlighting a specific GE innovation.

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For those who don’t possess an iPhone (sorry), there’s always GE’s Ecomagination brand channel for you to find out more about the experience. Credits after the jump.

Client – GE
Agency – BBDO New York
Chief Creative Officer – David Lubars
Executive Creative Director – Don Schneider
Executive Creative Director – Mathias Appelblad
Creative Director – Ron Lent
Art Director – Rob Seale
Copywriter – Michael Aimette
Designer – Lea Baran
Production:

Head of Interactive Production – Niklas Lindstrom
Director of Music and Radio Production – Rani Vaz
Senior Producer – David Ross
Content Producer – Nicholas Gaul

Production House:

Stardust

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