GE Opens Door for Crowd to Develop Next Campaign

By Matt Van Hoven 

Maybe.

When GE plugged into the smart grid, it was a sign that the lumbering company was at least tapped into emerging tech. They were among the very first to make a useful AR product. The same is not true of their latest gimmick. Today GE told TechCrunch Disrupt conference attendees that their next advertising ideas may come from the crowd. Crowdsourcing, that is.

Got a great idea for an ad campaign? A creative concept for a killer contest? A truly innovative social media program? With your help, we can avoid the lame and embrace the awesome

The project is open to anyone so submit your ideas to ad.ideas[@]ge.com and watch yourself become marginalized.

H/t TS

Via TechCrunch

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