GE, Mekanism Get Dramatic with Big Data in ‘Datalandia’

By Jordan Teicher Comment

You’ve never seen an episode of the fictional figurine drama “The Real Soccer Moms of Datalandia,” but you’ve probably seen a show just like it. And for anyone who has encountered the frustration of a malfunctioning TV signal or a storm-induced blackout, missing that crucial moment in whatever show you’re watching can make you want to punch your monitor until it breaks (side note: if you have Time Warner Cable, this process happens daily). Though we watch the shows, we, as consumers, don’t really pay attention to how the sausage gets made, that is: how the wires and signals connect to make sure that our real soccer moms stay on the screen.

For the past few weeks, General Electric and Mekanism have been using a series of online videos to explain this process to consumers. The newest spot, “Stormageddon,” is shown above. I’m not sure if consumers care much for big data explanations. They’d rather watch bad reality shows where women frequently toss glasses of pinot grigio on each other. Thinking about how General Electric makes the sausage feels a little like they are patting themselves on the back as their bank account gets smaller. If I liked sausage, I’d rather just eat it. Check out a second clip after the jump.