Gatorade Lead Renato Fernandez Promoted to Chief Creative Officer at TBWA\Chiat\Day L.A.

By Erik Oster 

TBWA\Chiat\Day promoted Renato Fernandez to chief creative officer at the agency’s Los Angeles office.

Fernandez, who previously served as executive creative director, fills a position left vacant when Brent Anderson moved into a role as CCO at TBWA’s Apple-dedicated Media Art Labs unit in October, just four months after being promoted to the CCO role at TBWA\Chiat\Day L.A. as Stephen Butler transitioned to the newly-created role of creative chairman.

“Renato is a master craftsman, and his ability to tell stories across multiple platforms and media is second to none,” Butler told Adweek. “He challenges himself to create impactful ideas while solving big problems.”

Fernandez joined TBWA as an associate creative director in 2011 and was promoted to worldwide creative director on the Gatorade account in April of 2015, after working on the Derek Jeter farewell campaign and the “Be Like Mike” reboot for the brand. More recent Fernandez-led Gatorade efforts include this past summer’s “The Boy Who Learned to Fly” spot for the Rio Summer Olympics.

Before joining TBWA, he spent over ten years as an art director with Almap BBDO in Brazil, rising to senior art director status before leaving the agency.

“I can think of no one better to inspire, drive and diversify our creative output,” TBWA\Chiat\Day L.A. president Erin Riley told Adweek.