Yes, we have received confirmation that after 13 years at Deutsch, serving as partner, chief media officer most recently, Peter Gardiner has resigned from the agency this week. Here are the statements from all parties involved:
“Today Deutsch NY CEO Val DiFebo announced that Peter Gardiner, Partner, Chief Media Officer, would be leaving the agency to pursue entrepreneurial interests and investments in the media and tech space. Gardiner joined Deutsch in 2000 and during his tenure helped grow Deutsch’s media offering at a time when many agencies were unbundling their media operations. He was an important part of the agency’s success and we wish him well. Gardiner’s last day will be February 28th.
An announcement will be made early next week regarding the plans we have in place, it’s a 1 + 1 = 3 approach that will continue to keep us ahead of the curve.
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And from Gardiner himself:
“Having been a Partner of one of the best agencies in history has been incredibly rewarding and fun. But leaving Deutsch now gives me the opportunity to find, grow, and nurture startups in the media and tech space. I’m excited about what’s ahead and I thank everyone at Deutsch for the best years of my professional life, so far…”
During his time at Deutsch, Gardiner helped launch Media Bridge Entertainment, a product placement company that introduced pay-for-performance as its core offering, nearly a decade ago as well as research unit, Consumer Prime.