Do our eyes deceive us or is G2 suddenly on a roll this year (well, your version of a “roll” is all relative)? Just two weeks after nabbing promo AOR duties for Caesars Entertainment, the agency has been awarded CRM duties for Weight Watchers, which just handed McCann its social media business last week. The weight loss brand put its CRM assignment into review in February after working with Company C for three years. Said agency did not defend.
G2’s work for Weight Watchers, which includes strategic planning, analytics, direct mail and eCRM, will translate into a promotional marketing campaign that’s set to launch this fall.