Chicago-based independent agency Fusion92 welcomed Josh Hurley as executive creative director.
Hurley joins Fusion92 from FCB Chicago, where he spent around a decade and most recently served as vice president, creative director. While with FCB, Hurley worked with clients such as Kmart, Valspar, DiGiorno, The Shelter Pet Project and Michelob Ultra (including Super Bowl spots for the past three years). Prior to joining FCB Chicago, Hurley was a copywriter with Peter A Mayer Advertisng and Chicago Creative Partnership.
Hurley will report to John Geletka, who joined Fusion92 as senior vice president, agency services last August announced.
Geletka announced Hurley’s arrival in an internal memo:
We’re all at Fusion92 to deliver the best work in the industry. The kind of work that’s crafted with purpose, passion and the customer first. The kind of work we’re proud to tell our friends about. The kind of work that we can tie back to the data, the insights and the real-world business results we drive for our clients.As part of our ongoing commitment to the work, I’m excited to announce the appointment of Josh Hurley as Executive Creative Director. Josh will set the creative vision for the organization and elevate the discipline at Fusion92 both internally and externally. He’ll partner with everyone and report to me. He’ll also serve on the agency management team.Josh joins us from FCB Chicago, where he spent the last 11 years leading some of the best creative teams in the world to deliver award-winning creative for brands we all know and love. His work speaks for itself (www.joshhurleycreative.com), but what really gets me excited, and the real value for Fusion92, is the new level of discipline Josh brings to the table. It’s not for the faint of heart, but if we put in the time and challenge ourselves, I have no doubt that we’ll grow this agency to the next level, take on premier clients and deliver the best work of our careers.