According to an email sent to AdAge, the relationship between multimedia company Fusion and Fearless, the “social impact agency” launched last March by CP+B veterans Alex Bogusky, Dagny Scott and Leslie Freeman, is not as chummy as it used to be.
At the time of Fearless’ launch, Bogusky said in an interview that the “built-in distribution within the Fusion platforms” would help differentiate the agency from competitors, adding “By embedding ourselves into the media platform we’ll be able to really deliver for the small and midsize advertiser and tell their stories in unique ways across a broad range of touch points.”
Now, according to a Fusion spokesperson, the company maintains “a working relationship” with Fearless, but only on “an ad hoc basis.” AdAge reports that, according to someone familiar with the matter, only one Fusion employee currently works out of the Boulder office the company opened as part of its deal with Fearless.
“We currently have some ongoing projects and will continue working together in the future as the right opportunities present themselves,” a Fusion spokesperson told the publication. “Leslie, Dagny, and Alex are incredibly talented, creative people and strategic thinkers and we are glad to count them among our friends and colleagues.”
“Our plan is to work with Fusion when we have campaigns that involve more content-driven eelements,” Freeman said in an email to AdAge, explaining that the agency is currently more focused “on the strategy and creative side.”
Fearless’ current clients include Al Gore’s Climate Reality Project, GMO labeling advocacy project Just Label It and Annie’s, for which the agency launched the brand’s first national campaign last October.
According to a Politico report, Fusion brought in $63.5 million in revenue last year, but lost $37.6 million.