Check out this interview with Casey Jones, VP of Marketing, about the decision for WPP & Dell agency, Project DaVinci
Here’s a gem – a some point, Dell realized that it had 800 agencies (marketing, advertising, public relations) working on their brand. Talk about a waste of cash and an easy way to dilute your brand. He also goes on to shout out agencies who have done great work for the computer maker like EuroRSCG.
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Casey also said that “clients get the agency they deserve.” Okay. That’s true. The new agency will be fully up and running in March. Watch out.