Friday’s Illegal Ad: It Goes Down Smooth

By Kiran Aditham 

If hints of arsenic and urine are what’s missing from your usual bottled water, try gulping down some L’Desh Fresh which is packaged nicely but looks like an enticing combo of dirt, backwash and motor oil. The sterile, white environment and generic slow jam offset the spokeswoman’s fitting reaction to a drink that Bukowski probably wouldn’t even touch.

L’Desh is actually a fictitious beverage concocted by Kansas City agency Sullivan Higdon & Sink as part of a campaign for WaterPartners International, which hopes to raise awareness of unsanitary drinking water in developing countries.

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