Friday Stir

By Kyle O'Brien 

-Plant milk is getting its moment on Earth Day with a “Calilujah” moment. Goodby Silverstein & Partners and director Harold Einstein show people drinking Califia Farms oat milks and coffees for the first time—with results that find them doing amazing things. In “Splits,” a couple in a kitchen try the oat and almond creamers in their cold brew and melt into the splits, while their kitchen cabinets sing “Calilujah.” In “Handshake,” two co-workers who had never met use Califia oat milk and start an elaborate handshake.

-Beer brand Medalla Light has launched its Great Reef Brewer Project in response to Puerto Rico’s August 2021 declaration of emergency, due to a rapid spread of stony coral tissue loss disease.

-On April 6, Adweek held its first ever Sustainability Summit and you can watch every session from the summit below.

-VMLY&R’s latest round of leadership hires advocate for grassroots employee empowerment.

-More clients are looking to their media partners for creative guidance and it’s forcing the industry to once again ask what, exactly, a media agency does.

-Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media.

Land’s End has chosen VaynerMedia to serve as the brand’s creative agency of record, following a pitch that featured a handful of agencies

-Check out this week’s Marketing Morsels, little bits of advertising goodness.

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