-Baseball is back. That means hot dogs, pretzels and, of course, beer. The The Minnesota Twins and Summit Brewing Co., the club’s official “Hometown Craft Beer” are raising a glass of its newly released Twins Pils to the return of baseball season with campaign “Beer We Go, Twins.” Minneapolis creative agency, Periscope was tapped to introduce the co-branded can regionally and drive fans to support great Minnesota beer. The music video combines the nostalgia of Baseball with the ASMR of beer, recording can sounds to the tune of “Here We Go.” The ‘80s uniform 16-ounce cans and draught of Twins Pils will be available at Target Field.
–Walt Geer was just promoted into a new role for VMLY&R Health, joining several new hires at the agency.
-In an Earth Day campaign for Coca-Cola, Bill Nye shows what an ideal recycling system looks like, but our reality is far from it.
-Check out Adweek’s tracker of the latest plant-based product news.
–Dan Wieden, Jeff Goodby and Rich Silverstein are all featured in separate “Inspiration” documentaries.
-Havas New York and Havas Germany spent two years working to make technology more accessible for those with tremors through a pro-bono project to develop the free app Staybl.
-Good mentoring is not one-sided, writes Karen Freberg, a professor in strategic communications at the University of Louisville. Both junior and senior colleagues stand to learn from each other.
-The visitors bureau of Lexington, Kentucky, VisitLEX, has teamed with creative agency Cornett to spotlight Elwood Hotel & Suites and its claim as “The World’s First Plant-Friendly Hotel.”