–Solange Knowles is the star of a visually arresting campaign, “Believe in Time,” for Louis XIII Cognac. The artist stars in and composed the music for the short film, in collaboration with Guo Pei and French-Senegalese Cannes Festival’s Grand Prix winning director Mati Diop. The film—imagined and developed by Fred & Farid Los Angeles—tell of humans’ place in the universe and the infinite time it takes for great things to happen.
-Accenture is discontinuing its business in Russia—almost 2,300 members of staff are employed in the country.
-Brands and agencies are pulling out of Russia en masse—and many are losing dollars because of it—but consumers agree it’s the right thing to do and supply chain issues and other matters were making doing business there prohibitive as well.
-Creative agency Elephant has named its first chief creative officer in longtime employee Chris May.
-Fast food chain Zaxby’s utilized a good amount of extended reality (XR) as it partnered with production studios Silver Spoon and Schrom to launch the latest creative for its club sandwich.
-With The Batman set for release, the partnership between the DC Comics superhero and Oreo will continue through an immersive cinematic experience being hosted in London.
-Samsung’s latest project sees the tech brand team up with Scottish fashion designer Charles Jeffrey and pop star Charli XCX to create an otherworldly film shot entirely after dark.
-Petal, a fast-growing fintech startup, takes a non-traditional approach to getting people approved for credit. The campaign, “Credit for Adults?” was created by Petal’s in-house team, led by ecd Tim Cairns. It tackles “adulting” and follows a young woman realizing she’s becoming an adult since she got her first credit card through Petal.
The campaign was one of the last spots shot in Kyiv before the invasion of Ukraine. The production partner, Limelite, has been on the ground there for many commercial shoots and helped the U.S. and U.K. production company get this shoot done.