Friday Stir

By Kyle O'Brien 

-The Royal Ontario Museum is promoting its first new gallery in more than 10 years with an atmospheric spot from agency partner Broken Heart Love Affair that gives voice to the questions surrounding some of life’s biggest mysteries.

Dawn of Life is home to some of the oldest objects on Earth that address key moments in the evolution of life. The 60-second spot shows a young boy visiting the gallery, touching an ancient rock and his thoughts whisper a flurry of metaphysical questions.

Netta Dobbins, CEO of Mimconnect, writes about not only recruiting but keeping Black talent.

-Check out Adweek’s weekly tidbits of creative goodness, our Marketing Morsels.

-MTN DEW has enlisted a chameleonic Charlie Day for its NBA All-Star weekend campaign.

-Gatorade is kicking off a multiyear initiative called Fuel Tomorrow to provide access to sports facilities and community programs, while training coaches on how to be more inclusive.

-Audio production company Da House is expanding into the U.S. with Mario Caldato Jr.

-Burger King Germany unearthed four real people who share a name with a major star.

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