-TimeZoneOne and its partner agency Schafer Condon Carter partnered with the state of Illinois on a new awareness campaign promoting the effectiveness of the Covid-19 vaccine. “On the Fence” features 18 real-life stories told by Illinois residents who were once initially hesitant about receiving the vaccine but are now fully vaccinated.
Some stories are heartbreaking, including a man who lost his wife to the disease and a woman who still hasn’t recovered from her bout with Covid-19. The campaign will run in both English and Spanish.
-Adcolor has taken steps to provide marketers with a comprehensive guide to retain diverse talent and build a more inclusive workplace.
-Electronics maker Logitech is continuing what it calls its “Defy Logic” initiative, enlisting Grammy winner Lizzo to deliver a message about the value of challenging the status quo.
-In the latest Adnatomy, Adweek looks at how Jimmy John’s, a sandwich brand built for college students, is broadening its message with humor.
-Rakuten and its in-house agency have teased the brand’s upcoming first Super Bowl ad with Ted Lasso star Hannah Waddingham practicing an evil laugh.
-In other Super Bowl news, Idris Elba seeks some advice from Booking.com via video conferencing from a couple of other well-known Super Bowl pitchmen.
-Serviceplan Germany has hired Till Diestel, chief creative officer at BBDO Germany, to take on the same role with his new employers.
-This week’s Marketing Morsels features everything from a chili cheese keg to edible NFTs, musical M&M’s, grass-scented candles and Dolly Parton.