Friday Stir

By Kyle O'Brien 

-TimeZoneOne and its partner agency Schafer Condon Carter partnered with the state of Illinois on a new awareness campaign promoting the effectiveness of the Covid-19 vaccine. “On the Fence” features 18 real-life stories told by Illinois residents who were once initially hesitant about receiving the vaccine but are now fully vaccinated.

Some stories are heartbreaking, including a man who lost his wife to the disease and a woman who still hasn’t recovered from her bout with Covid-19. The campaign will run in both English and Spanish.


-Adcolor has taken steps to provide marketers with a comprehensive guide to retain diverse talent and build a more inclusive workplace.

-Electronics maker Logitech is continuing what it calls its “Defy Logic” initiative, enlisting Grammy winner Lizzo to deliver a message about the value of challenging the status quo.

-In the latest Adnatomy, Adweek looks at how Jimmy John’s, a sandwich brand built for college students, is broadening its message with humor.

-Rakuten and its in-house agency have teased the brand’s upcoming first Super Bowl ad with Ted Lasso star Hannah Waddingham practicing an evil laugh.

-In other Super Bowl news, Idris Elba seeks some advice from via video conferencing from a couple of other well-known Super Bowl pitchmen.

-Serviceplan Germany has hired Till Diestel, chief creative officer at BBDO Germany, to take on the same role with his new employers.

-This week’s Marketing Morsels features everything from a chili cheese keg to edible NFTs, musical M&M’s, grass-scented candles and Dolly Parton.