-“Let’s Ride,” the first campaign from Joan Creative for eBay Motors, tells the real stories of the people who form the unique and passionate motoring communities that exist on the marketplace site.
The films star three eBay Motors contributors: J Shia, a custom motorcycle builder; Daniel Soliz, a YouTube mechanic; and Kimatni Rawlins, an expert on wheels. Radio spots for the campaign are voiced by Ray Magliozzi, co-host of NPR’s iconic Car Talk Radio show.
-Adweek took a look at how agencies are confronting the influencer inequality pay gap.
–Britt Nolan recently returned to Leo Burnett as president and CCO, and Adweek talked to him about his plans for the storied shop moving forward.
-Wunderman Thompson is launching a space in the metaverse to give the agency’s clients a sense of the capabilities this futuristic space has to offer.
-Kraft is on a quest to secure its spot as a brand that both fuels and mimics the unapologetic attitudes of today’s consumers—and Johannes Leonardo is quarterbacking that journey.
-McCann Worldgroup has named Polly McMorrow, managing director of BBH London, as its new chief executive for McCann London.
-Grey Germany has raised its chief creative officer Francisca Maass to the additional role of president.
–Drew Kirsch of Tomorrow picked his 10 favorite album covers, including those from Harry Styles and Glass Animals, for Muse by Clio.