Friday Stir

By Kyle O'Brien 

-To help military veteran caregivers get the tools and resources they need to take care of themselves and their loved ones, AARP and the Ad Council have launched the latest round of creative for their “Caregiver Assistance” campaign. A new PSA—filmed and directed by military veterans from veteran-owned creative shop Gig Line Media (the production arm of We Are The Mighty)—targets caregivers of veterans and current members of the military.

-Havas New York is helping to call attention to the LGBTQ+ homelessness issue, teaming with The Ali Forney Center and New York Magazine for “The Issue Within The Issue.”


-Because we all need more brand swag, dating app is launching Bumble Shop, a collaboration with marketing production house Juice Marketing that sells apparel, accessories and games.

-Brands are seeing Scary Mommy, Fatherly and The Dad as go-to partners for family-focused content.

-Canadian bank BMO and FCB Canada have made wrapping paper that supports women-owned small businesses.

-As part of Adweek’s Columnist Network, Paul Roberts of Kubient writes about the pitfalls of staffing changes when it comes to mergers and acquisitions.

-Adweek talked with the Lego Group’s Cristina Liquori on building a career based on culture, trust and support.

-TBWA\Chiat\Day New York has named Amy Ferguson its newest chief creative officer.