Friday Stir

By Kyle O'Brien 

-Ever see a chef do the splits? A new campaign for Smashburger makes that concept a reality with the rollout of its new menu item, the chorizo cheeseburger by celebrity chef Rick Bayless. The spot opens with shots of burger being held by the chef, then asks the question: “Could anything be more amazing than chef Rick Bayless showing off Smashburger’s new chorizo cheeseburger?” The answer is revealed when the camera pans back to show a highly flexible Bayless doing a full-on split on his prep table.

The work was created by Smashburger’s agency of record Partners + Napier.

-Vacation rental platform Vacasa and Dr. Seuss Enterprises have teamed up to create an immersive, limited time travel experience just north of Who-ville.

-Electric bike retailer VanMoof’s chief creative officer Pascal Duval has joined Amsterdam production company Halal to begin a new strategy and creative development arm.

-Former Jordan brand CMO Sean Tresvant has been hired by Taco Bell as global chief brand officer.

-The U.K.’s Department for Transport has brought back its long-running road safety campaign with a humorous counterpoint to anyone tempted to drive drunk during the holiday season.

-In a conversation for Adweek’s Commerce Week, Food52 president Claire Chambers explained how the publisher has evolved into a product juggernaut.

Stephanie Nadi Olson of We Are Rosie writes about making payment terms more equitable.

-Check out Marketing Morsels, a menu of delightful news items from the past week.

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