Friday Stir

By Kyle O'Brien 

-Independent agency Nail is experimenting with going back to the office, and the agency felt compelled to make a silly mockumentary about the awkwardness of the situation. In the video we see people entering the office without pants, folding laundry during a meeting while their baby watches on and having live meetings with mirrors tied to their necks so they can see themselves, a la Zoom.

The video ends with “Everyone in this video is vaccinated. Just like you should be.”

-This year’s Adweek Out-of-Home Impact Awards celebrate 15 campaigns from brands that overcame a wide array of market challenges.

-Fitness giant Peloton has used the Scrooge story as inspiration for its 2021 holiday campaign, putting a cardio-pumping twist on the narrative.

-Betty Crocker and Betty White are celebrating their 100th birthdays soon, and they’re encouraging home bakers to celebrate alongside them in a campaign with Walmart.

-As part of the celebration of its 110th Anniversary collection, FILA is launching the “Falling In Love Again” campaign with Luke Wilson.

-“Need to Know” artist Doja Cat and PepsiCo’s Lifewtr brand are offering an immersive experience and a chance to win big.

-Blue-hued liqueur brand Hpnotiq is kicking off its 20th anniversary, celebrating its hip-hop and club cred. The elixir has lived at the intersection of culture, music and nightlife as the liqueur has been prominently featured in music videos and song lyrics, including those from Ludacris, Missy Elliot, Jay-Z, Lil’ Kim, Fabulous and others. The anniversary includes a content series featuring comedic personality Fatboy SSE with hip-hop’s hottest artists including T-Pain, Guapdad 4000, Beanz and Melii.

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