-Dell Technologies has teamed up with creative entrepreneur and actor Yara Shahidi to inspire Gen-Z’s diverse young creators and changemakers with a new product, Dell XPS.
In a spot by VMLY&R, Shahadi’s many passions are on display, including uplifting voices of her generation and her love for all things technology. It shows that with the power of the Dell XPS, anyone can “Expand your Youniverse” and become everything they want to be.
-The NBA just made one of the best sports ads ever, trotting out legends and stars but in the best and most entertaining way possible.
-Speaking of great ads, Canadian charity Nabs and creative agency Cossette released a nearly three-minute song doubling as a reality check for an industry pushing itself too hard.
-BBH has introduced a new global board as its CEO Neil Munn steps down.
-The latest installment of Open Plan, Omelet CEO Thas Naseemuddeen talks about creating new opportunities during the pandemic, gaining better and more productive work time,
-According to KFC, over half a million videos exist claiming to share its original recipe. In Spain, the brand has begun the “Copy/Paste” campaign, developed by its creative agency PS21 to find the copycats.
-The character Guillermo from the FX hit series What We Do in the Shadows, is hosting a pop-up event where he promises to dole out exclusive merchandise at a Los Angeles hotspot.
-Watch The Drum’s top ads of September, including those from Uber Eats, Balenciaga and Ikea.