Friday Stir

By Kyle O'Brien 

-Audio company Sonos has released a new smart speaker, the Sonos Roam, and with it a new campaign called “Wild Tracks,” which invites consumers to explore the world’s top outdoor destinations with 11 partner-curated playlists from Emma LovewellJoe Holder and others.

To inspire exploration, “Wild Tracks” features multiple elements, including a short film that visually and sonically explores the relationship between sound and nature, and curated playlists that encourage listeners to seek their own adventure soundtrack. The campaign was done by M&C Saatchi Sport and Entertainment North America.

-Now that Brian Whipple has announced he will step down as Accenture Interactive CEO, Adweek reviewed his tenure and success at the consultancy.

-One School, the free portfolio school for Black creatives, has graduated two classes and the founders and students discussed the success of the program.

-IPG will expect its staff internationally to have proof of vaccination before returning to work.

-U.K. retailer Diamonds Factory asks what social media influence would some of history’s most iconic women have if they were with us today?

-Department store Macy’s announced a partnership with Toys R Us that will bring the toy brand to the retailer’s website in time for the 2021 holiday season, then to 400 Macy’s stores.

-A new campaign developed by Toronto agency Broken Heart Love Affair for healthy snack brand MadeGood is looking for creative solutions to the climate and food insecurity crisis.

-A bed store in London is calling attention to the U.K.’s crisis of youth homelessness.

Andrew Smiles, executive creative director and partner at Tank Design, picks his top 10 album covers for Muse by Clio.

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