-We’ve all been cooped up for too long, and Virgin Hotels knows it. In a new campaign by Joan Creative, travelers are introduced to the “Hedonista,” a playful muse encouraging people to travel right and travel fun.
The hotel chain is offering summer savings across all its U.S. properties through September, and to highlight the summer promotion, the Hedonista shows off the decadent experiences available at Virgin Hotels and gives permission to people to enjoy travel again.
-Agency Grey has hired Jonny Tennant-Price, former group account director at Droga5, and promoted Nathan Gainford, who was managing partner, to become joint managing directors.
-The U.K. government’s new strategy to tackle violence against women and girls could have significant implications for the advertising industry.
-Taco Bell’s Nacho Fries are back, along with a cinematic movie-style trailer announcing the treat’s return, and this time it’s getting an anime treatment.
-After launching his own hard seltzer brand, Cacti, earlier this year in partnership with Anheuser-Busch, Travis Scott is taking the agave-based seltzer on tour with him.
-In promoting his new single, “Industry Baby,” Lil Nas X has turned his recent legal and PR scuffle with Nike into a full-blown marketing strategy.
–Carla Hassan, formerly with Citi, is the new chief marketing officer at JPMorgan Chase.
-In more stunt apparel news, Bad Bunny and Chester Cheetah are teaming up to spotlight the Hispanic community with an exclusive fashion collaboration with Adidas. Cheetos is giving fans the chance to get early access to the Cheetos x Bad Bunny Collection by Adidas before the items are officially available on August 6. The only thing they need is Cheetle, the Cheetos orange dust on their fingertips. Fans can go to a dedicated web page to use Cheetle ID that will detect if they have Cheetle on their fingertips to unlock early access to the drop.
Cheetos and Bad Bunny are also introducing the Deja tu Huella Estudiante Fund, a contest developed in partnership with the Good Bunny Foundation that will give $500,000 in total prizing to students in the U.S. and Puerto Rico who are leaving their mark.