Friday Stir

By Kyle O'Brien 

-Travel booking platform GetYourGuide has launched a bizarre national campaign to announce its official expansion in the U.S.  to capture growth in summer travel.

Created by independent creative agency Gut Miami, GetYourGuide’s campaign encourages people to start traveling again, but does so through the crypto community. It encourages people to stop “hodling” Dogecoin to the moon (the term refers to the buy-and-hold strategy used by investors to hold on to their crytpo long-term until it’s highly profitable), and use it to book experiences on Earth instead. There are astronauts playing in the Museum of Ice Cream and actual Shiba Inu dogs being held in a rocket. See for yourself.

-With the accelerated growth of ecommerce over the last two years, Publicis Groupe has strengthened its retail offering by acquiring SaaS platform CitrusAd.

-Facebook has set goals to increase diverse representation in its workforce by 2024.

-I Can’t Believe It’s Not Butter has ditched Fabio in favor of a faux perfume ad for its #NotButterSummer campaign.

-In the ongoing problem of the number of hot dog buns vs. hot dogs in a package, Oscar Mayer will launch a limited-edition package containing two buns so that consumers can finally have an equal number.

-The latest “Yeah, That’s Probably an Ad” podcast features Peter Mountstevens, chief creative officer at U.K.-based agency Taylor Herring, chatting about the history of the publicity stunt.

-Since its 2012 debut, Channel 4’s “Superhumans” campaign for the Paralympics has been hugely influential in shifting attitudes about disability in the U.K. Ahead of the Tokyo 2020 games next month, the broadcaster is back with the third ad in its celebrated campaign.

CVS is calling for an agency review to find an agency to handle its integrated account, according to Campaign.

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