Friday Stir

By Kyle O'Brien 

-180 Amsterdam has made a beautifully shot and edited commercial for DHL, narrated as smoothly as the action flows by actor Tom Hollander. The ad addresses the rapidly changing world of ecommerce and touts DHL as the company that can “keep up with the clicks.”

Directed by Martin Krejci at Merman, the film uses a rhythmic voiceover from Hollander to guide viewers from the early website interfaces of the mid-’90s to the mobile purchases of today.

Doug Ray has had his role expanded from chief product officer for Dentsu Americas to Denstu International chief product officer for media.

-European dating company Meetic has named a group of independent agencies, led by Parisian consultancy What’s Next Partners (WNP), to handle its brand marketing.

-AID FOR AIDS and AID TO LIFE announced their recent merge in a hopeful campaign from Saatchi & Saatchi. The animated spot features the voice talent of Jason Alexander and the video highlights the work of AID FOR AIDS by giving life to its signature logo.

-McDonald’s minimalist advertising continues from TBWA\Paris, with pixelated pics of a Big Mac, cheeseburger and Filet O’Fish.

-Havas Middle East has erected what it’s calling the world’s first swimmable billboard for Adidas, according to the Forbes CMO Network.

-The Summer Olympics have banned spectators due to rising Covid-19 cases, marking the latest blow to the 2020 Tokyo Games.

-Tim Hortons has launched a new campaign in the U.S. and Canada for its annual Camp Day fundraiser, which has raised over $170 million to date. On July 21, 100% of proceeds from sales of hot and iced coffee will be donated to the Tim Hortons Foundation Camps, which sends local youth from disadvantaged circumstances to one of seven Tims Camps across North America. The campaign by Gut Toronto kicks off with spot directed by Toronto music video director Glenn Michael.

-Adweek’s Fastest Growing Agencies deadline has been extended. You now have until July 23 to get your entry in.

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