To prepare for National Get Outdoors Day Saturday, the Ad Council and USDA Forest Service’s “Discover the Forest” campaign has released new videos to help families see the value of the forest as a place where they can deepen their connections with each other and with the outdoors.
The campaign was developed in partnership with multidisciplinary artists Joe Cepeda and Shabazz Larkin and creative agency David&Goliath. Cepeda and Larkin crafted culturally resonant stories and custom illustrations to foster a sense of connection and belonging in nature among Black and Latino families. The campaign also includes a digital storybook activity.
-Digital marketing agency Croud is looking to expand in the U.S. and has appointed Amit Khanna, an investment professional and corporate lawyer, to lead the expansion plan.
-Compared to last year, and even six months ago, the outlook for the industry is in much better shape, so finds GroupM’s latest midyear forecast.
–Rana Reeves wants businesses that may be planning their own Pride campaigns, or trying to connect with the queer community, to ask themselves five questions before jumping in.
-According to an industry census, much of the U.K.’s advertising sector believe their companies are taking steps in the right direction when it comes to being more inclusive, but gender equality issues remain.
-The Danish Road Safety Council wants people to wear bike helmets, and its new campaign features helmet-wearing Vikings to get the point across.
-If your agency is on the rise, know that entries are now open for Adweek’s Fastest Growing Agencies.
-Guinness is promoting its MicroDraught, a technology that can pour a perfect pint without a keg, something the brewer has spent two years developing, according to The Drum.