Friday Stir

By Kyle O'Brien 

-Audi of America’s new “Always On” campaign, created in partnership with Venables Bell + Partners, features two cinematic spots showcasing the brand’s SUV and sedan ranges. VB+P partnered with Pulse Films’ Sam Pilling, and the campaign also marks the launch of the new voice of Audi, Nkeki Obi-Melekwe, who will be the ongoing voice for all marketing efforts in the US.

“Joyride” finds a couple of valets who get the keys to a sporty RS7, and just as it looks like they are going to go all Ferris Bueller on it, they are sated with a slow glide into the parking spot. “Previous Owner” offers up a twist on the haunted house genre.

-An Adweek interview with R/GA CEO Sean Lyons finds that the agency has a new leadership team in place after a 2020 shakeup.

-This year, following a two-year hiatus, OZY Media is bringing its distinct and eclectic OZY Fest directly to its largest audience ever, with brand sponsorships fueled by recent holding company partnerships generating a wealth of unique opportunities to engage with audiences.

-Guinness is betting on the loyalty of its customers to see the elixir in everything they view. The #LooksLikeGuinness campaign from AMV BBDO is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a pint of the brew that might have been witnessed during the past year while pubs were closed.

-Pepsi’s new spot, “The Mess We Miss,” highlights all the ways we thoughtlessly shared germs in a pre-pandemic world—something that might feel a little stressful after training to avoid these exact situations over the past 14 months.

-At this week’s CMO Summit, Adweek international editor David Griner spoke to David’s Bridal chief marketing and IT officer Kelly Cook and Stockx CMO Deena Bahri about the silver linings they discovered in the most challenging year for brands yet.

-Sandy Hook Promise, a nonprofit group with a mission to prevent school shootings, has created a new series of PSAs that breaks from the group’s traditional ad themes and focuses on the emotional gut-punches that students have taken since March 2020.

-Campaign US has revealed its inaugural Media Awards 2021 winners, celebrating “creative and effective work and talent across media planning, buying and sales.”

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