Friday Stir

By Kyle O'Brien 

-Ikea Canada is depicting individuals floating around on their own individual worlds in a cute film by indie agency Rethink and director Mark Zibert. “Our Little World” has a sustainability twist to it, showing that small sustainable actions done at home can have a big impact, like recycling and connecting each of these worlds—a nod to pandemic cocooning—through bees and blue skies. Oh, and Ikea products are also featured, like the Samasporre renewable cotton duvet.

-Moldy Whopper guru Fernando Machado, aka global chief marketing officer of Restaurant Brands International (Burger King, Popeyes, Tim Hortons), is leaving the company after seven years. He hasn’t said where he’s going yet, but called it a “great opportunity.”

-German financial services provider Allianz has hired S4 Capital creative digital company MediaMonks to manage its worldwide digital assets. MediaMonks is also seeking a global client lead based in Munich, who will run the team on the account.

-A stimulus package is good for consumers. But Trojan is promising to “stimulate your package,” which is something entirely different. It’s a pleasure box of sorts to give a rise in sales to the sex products company.

-Petco thinks that pets are a lot like us, which is why its latest campaign has people at a party acting like a bunch of animals, in the most civilized sense.

-7-Eleven changed its name for April Fools’ Day, swapping Twitter and Instagram feeds with 90s band 311.

Rhys Darby, aka Murray from Flight of the Conchords, gave Adweek a behind-the-scenes look at a new Terminix campaign, his creative approach to advertising roles and brand partnerships and the power of comedy.

-Radio conglomerate Entercom recently changed its name to Audacy. CEO David Field said that the company had “outgrown” the Entercom name, and Variety reported that the company worked with WPP’s Landor & Fitch brand consulting and design division on the rebranding.

-Cannes may not be happening this year, but Ad Age reports that MediaLink is organizing a live event tied to the creativity festival in New York City.

Advertisement
Advertisement