-Singing into your gas pump like it’s a microphone is a time honored tradition in the Midwest. Well, that’s not even remotely true, but a Nebraska-based gas and convenience store chain is betting on some cheesy charm from the act of singing its jingle into the pump to promote its rewards program.
Pump & Pantry is showing customers singing the jingle, “Pump Up My Day” in a campaign from Slugger Creative, including a 70s-era Elvis impersonator and a hockey mom who really doesn’t want to hold a gas nozzle to her mouth. Sure, it’s silly, but just try to resist humming that jingle.
-East coast behemoth energy provider Con Edison has tapped Code and Theory as its agency of record. The agency will partner with MDC Partners’ Assembly on media buying and planning responsibilities.
-New Havas CCO Dan Lucey has made his first new hires, adding ECD team Bharat Kumar and Marcelo Ramirez, and Melissa Tifrere as head of integrated production.
–Dan Levy and Kate McKinnon have fun one-upping each other on how spicy the new habanero Tostitos chips.
-Fortnight Collective has hired former CPB executive creative director Adam Chasnow as partner and chief creative officer, a newly created role.
-Progressive’s Motaur is back on the road, grooving to “Karma Chameleon” during a joyride, Campaign has found.
-Apple uses some wonderfully rhythmic Indian music as the soundtrack to its latest iPhone 12 ad, touting the phone’s durability.
–Kermit the Frog and tennis legend Stan Smith have paired up in a campaign by Johannes Leonardo for Adidas Originals, touting the environmentally friendlier Stan Smith sneakers.
-P&G’s Marc Pritchard says to look to China for the future of marketing and ecommerce, according to The Drum.