Friday Stir

By Kyle O'Brien 

-The valets in the new Mercedes ad for the automaker’s Intelligent Park Pilot automated parking feature may be about as trustworthy as the ones in Ferris Bueller’s Day Off, but they make for a fun ride.

Created by Mercedes agency Antoni Garage, an action packed short film stars three valet guys having way too much fun at work—drifting, driving blindfolded, jumping cars into parking spots—until a voiceover interrupts their madcap fun: “Sorry guys, these times might be over soon,” in reference to the new auto park feature that will render their tomfoolery moot.


VMLY&R has been appointed agency of record across health insurance group EmblemHealth’s entire family of companies.

-French chocolatier Le Chocolat des Français and agency TBWA\Paris have some fun with the duality of French life—the beautiful and not so gorgeous—through ads that show how the brand’s candy bars “Only keep the best of France.”

-Drink up, Texas soccer fans. PR Newswire is reporting that MLS expansion club Austin FC has signed a multi-year sponsorship agreement with Diageo North America. Rum brand Captain Morgan has been named an official partner of Austin FC and granted naming rights to a section within the stadium that will be known as The Captain Morgan Club.

-Maybe now is the time to visit the Liberty Bell and get a cheesesteak. Visit Philadelphia is launching an 11-week marketing campaign dubbed “Pack Light. Plan Big. For Philly.” With two free parking and attraction ticket offers, the campaign is Visit Philadelphia’s largest marketing effort since the pandemic began impacting the City of Brotherly Love last March.

Visit Philadelphia campaign.

-Have some fun with horoscopes and see what the stars have in store for marketers this spring (please do not follow advice to the letter as it may result in major boss blowback. Do not take horoscopes if you are allergic to horoscopes).

Snoop Dogg brings his uniquely smooth marketing twist to rosé wine. The Snoop Cali Rosé from 19 Crimes will also feature the ongoing augmented reality experience, “Ask the Doggfather.”

-Vacation rental brand Vrbo is promoting the Netflix film Yes Day with 10 kid-approved getaways for a low $20 per night.