-Saatchi & Saatchi New York launched a “Because You’re Fancy Now” campaign for subscription flower service The Bouqs Company in time for Valentine’s Day (video above). Get more perspective on Saatchi’s creative approach to “Because You’re Fancy Now” over at LBB.
–Derek Walker highlights designer and art director Andrew Thompson, who has freelanced for agencies including Laundry Service, Mother and VaynerMedia.
–W+K Amsterdam’s first global campaign for Duolingo, “Make It Fun,” opened with a 30-second animated ad.
-A U.K. study from the Campaign Against Living Miserably (CALM) found that 64% of male respondents felt negative ad stereotypes were psychologically harmful.
-Digiday explains why new agencies are attempting to capitalize on the online gaming boom.
-Are you a brand looking to jump on the latest viral social phenomenon? Here’s what brands need to know about working with social media trends.