Friday Stir

By Doug Zanger Comment


-We’ll leave you this week with a series of self-promotional ads for Portland, Maine agency P3. A little “This Is SportsCenter,” definitely low-key New England-y and a pretty nifty way to sell one’s wares. Bonus: They shot all of these on election day—with a real client and production folks—as, what they call a “welcome distraction.”


-Rolex is rumored to be the latest brand to open an in-house agency. And WPP may end up being on the short end of the stick.

-Affable, professional Canadian journalist Jeff Beer asked ad execs from Asia, Germany and India what they think of America’s brand. If Ryan Reynolds is an indicator of success, then we’d say Canada is doing great.

-What makes a marketer in 2020, you ask? Well, let the WFA Global Marketer of the Year judges tell you.

-BBH’s global chief strategy officer and New York chairman Sarah Watson is leaving to pursue a career in coaching.

-How are brands balancing Covid fear with festive cheer in their holiday ads? Ad Age digs deep.

-The future is female. Unless it’s the Craft Beer Marketing Awards. They announced that comedian Zane Lamprey is the recipient of its first-ever “Man of the Year” award.

-We all miss a few things in the inbox from time-to-time and unearthed some news that Portland, Oregon agency Thesis (not to be confused with Fastest Growing Agency winner, Thesis) acquired digital content marketing shop Bonfire Marketing. The move adds account-based marketing to the mix.

-Last but not least: Our inaugural AgencySpy Holiday Gift Guide is hot off the press.

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