-For the second time, Providence, R.I. agency Nail Communications turns to a bunch of smug baby boomers to get young people to vote (video above).
“Despite valiant efforts by celebrities and organizations like Rock the Vote, election after election younger voters simply haven’t shown up at anywhere near the numbers of older voters. In 2018, Nail and Pacronym set out to change that. But instead of trying to beg, convince or guilt them into voting, we set out to annoy them,” Nail creative partner Alec Beckett said in a statement. “Now it’s two years later and the world has changed. A lot. And the question is was 2018 an anomaly or will young people show up in the midst of the pandemic, social uprisings and general chaos? So Nail got the cast of senior citizens back together—Covid safely, of course—and had them weigh in on their skepticism of the younger generation’s ability to handle adversity. And they were unsparing.”
–DDB U.S. president Paul Gunning is stepping down after more than 20 years with the network.
-Havas parted ways with Havas New York CCO Harry Bernstein, who also led creative for creative consultancy Annex88.
–Publishers are looking to shift ad spending away from Facebook as the platform is awash in political ads ahead of the election.
–Google pledged $1 billion in licensing payments to publishers.
-Mediacom chief transformation officer Sue Unerman says not to gamble on media plans.
-ID Comms has acquired media audit specialist PJL Media to build up its media assurance practice and attempt to provide a more comprehensive media audit services.
PJL Media founder PJ Leary will become global CEO, ID Comms Assurance, and take responsibility for integrating PJL Media with the ID Comms Assurance team.
“I am delighted to join ID Comms at such a unique time in our business and when there is a natural evolution in media performance auditing on the horizon,” Leary said in a statement. “I have been deeply impressed with the progressive thinking and the high caliber of the team at ID Comms over the years. Together, we will continue to focus on accelerating our global assurance business with a differentiated service emphasizing agility, relevant insights and methodologies that are purpose-built to inform tomorrow.”
The combined offering provides media assurance services across more than $8 billion in advertiser media investment, according to a statement.