-DNA Seattle partnered with Augenblick Studios on an animated approach in its latest campaign for regional staple Rainier Beer. The spot features a Beerbarian character giving off serious ’80s cartoon vibes (video above).
“Our style of animation lets us build out the characters, starting with our Barbeerian who looks like he came out of a fantasy novel with his cartoonishly ripped abs and a huge bottle cap chest plate,”Augenblick Studios creative director Devin Clark, who also directed the ad, said in a statement. “There is also a lot of campy humor that comes from the script we got from DNA that captured our imagination. We had a lot of fun packing in the frames with fun jokes and giving viewers treasures to find.”
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