Friday Stir

By Erik Oster 

-FCB New Zealand teamed up with production studio Sweetshop for this charming, feline-themed spot for the New Zealand Post (video above). According to LBB, the New Zealand Post campaign debuted last night and will run through mid-October.

WPP announced a Q2 organic revenue decline of 15%, which CEO Mark Read said is better than he predicted.

-The 4A’s Foundation added five members to its board of directors.

-Impossible Foods finds a socially distant way to do experiential: a branded car wash.

-Why meme-based marketing can be risky for brands.

-Would you say it’s time for everyone to panic? “Yes I would,” according to Extinction Emergency in new spot featuring voiceover from Keira Knightley.

-Entertainment marketing agency mOcean launched O2, a strategy-driven social media venture led by former Hi5 head of strategy Allan Gungormez.

“We’ve gotten to a place where there’s no longer the need to argue for social’s existence in the marketing mix. But it’s important to approach the creative and distribution of content strategically. That’s what we’re bringing to the table to complete the equation and drive tangible success,” Gungormez said in a statement. “The O2 team’s experience in the social space paired with mOcean’s unparalleled creative gives us the ability to have creative that performs as brilliant as it looks.”